What is a UTM generator?

A UTM generator creates URLs with tracking parameters (utm_source, utm_medium, utm_campaign) so you can measure where clicks and conversions come from in GA4.

Does the tool replace existing UTM parameters?

Yes. If your URL already includes utm_* parameters, the tool removes them first and adds the new values to avoid duplicates.

Which fields are required?

Destination URL, utm_source, utm_medium, and utm_campaign are required. utm_term and utm_content are optional.

Free UTM Generator

Q: Can I use custom mediums like ai or llm?

Yes. You can type any medium value you need (for example: ai, llm, chatgpt, gemini).

Build clean, consistent UTM links to track campaigns in GA4. This tool runs locally in your browser—nothing is sent to a server.

Destination URL

Tip: paste the exact landing page. If it starts with “www”, we’ll add https:// automatically.

Source

Who sent the traffic (e.g., google, meta, linkedin, newsletter).

Medium

How the traffic arrived (examples: cpc, email, organic, ai, llm).

Campaign

Use consistent naming (lowercase + underscores). Example: product_launch_q1, black_friday_2025.

Advanced options (optional)

Term (utm_term)

Usually for keywords (search) or targeting details.

Content (utm_content)

Differentiate creatives, placements, buttons, etc.

Preview

Fill the required fields to preview your UTM URL.

Privacy: this tool runs locally in your browser. Avoid personal data (emails, names) inside UTMs.

UTM Generator FAQ

What are UTM parameters?

UTM parameters are tags added to a URL (utm_source, utm_medium, utm_campaign...) to identify where traffic comes from in analytics tools like GA4.

Which UTM fields are required?

Typically: destination URL, utm_source, utm_medium, and utm_campaign. Term and content are optional.

Can I use custom mediums like “ai” or “llm”?

Yes. This generator lets you type any medium you need (for example: ai, llm, chatgpt, gemini).

Does it replace existing UTMs?

Yes. If your URL already contains utm_* parameters, the tool removes them first and then adds the new values (no duplicates).

Should I include personal data in UTMs?

No. Avoid emails, names, phone numbers, or any sensitive identifiers in UTMs.

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